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Why Twitter is an Effective Marketing Tool

Unless you’ve been living under a rock, you’ve probably heard of the social media site Twitter. Twitter is a micro-blogging platform that gives businesses the opportunity to connect with customers, share media content, create character in their brand, and receive feedback. Many companies have found Twitter to be an important component of their content marketing strategy.

Here are four reasons why every business should be using Twitter as a marketing tool:

1.       Connecting with customers

Twitter is all about conversation. The site receives approximately 8 million unique visitors per month and 3 million messages (or “tweets”) are posted daily. Twitter offers a quick way to build an audience of relevant followers and communicate with prospects and customers.

2.       Twitter is a media outlet

You can use Twitter to quickly share news and information about your products and services. Twitter used “keywords” preceded by a #, also called a “hashtag,” to categorize tweets. Although each tweet has a limit of 140 characters, you can share links to hashtags to pull prospects and customers to outside content.

3.       Branding

Using Twitter is an effective way to build your brand and create a consistent brand image online. Tweeting gives businesses the freedom to be unique and differentiate their products and services from the competition.

4.       Twitter is an excellent learning tool

Having a business Twitter account can generate customer feedback and provide metrics and analytics via the free analytics dashboard. Twitter also provides a search engine that allows you to search by company name, brands, topics, and even personal names. You will be able to see what customers are saying about your business, their opinions about your products and services, and any other feedback.

Still not sure whether to integrate Twitter into your marketing strategy? Here’s what Twitter has to say about using their site for business:

“Every day, millions of people use Twitter to create, discover and share ideas with others. Now, people are turning to Twitter as an effective way to reach out to businesses, too. From local stores to big brands, and from brick-and-mortar to internet-based or service sector, people are finding great value in the connections they make with businesses on Twitter.”


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