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What You Need For a Successful Marketing Strategy in 2020

With Thanksgiving coming up tomorrow and Christmas right around the corner, it's essential you plan your 2020 marketing strategy now. Here are some elements to ensure it is successful.

Carve Out a Budget: If you're serious about increasing brand awareness, you first must create a plan for how much you plan in investing in your marketing. Not sure how much to spend? A good rule is to dedicate about 10% of your company's gross annual revenue to marketing and PR efforts.

Email Marketing: Not sure if it's worth your time in 2020? Reconsider that! According to Hubspot, 91% of shoppers want to hear from companies they do business with via email. Additionally, email campaigns have an average ROI of 3,800%.

Social Media Presence: With billions of users spending time on social media daily around the world, it is well worth your time. You don't need every single platform, just the platforms your target audience spends the most time on. Do your research and wrap those channels into your marketing strategy.

Refresh Your Website: When was the last time you sat down and truly looked your website? If it's been a while, then you might want to dedicate a portion of next year's strategy to doing a refresh. Make sure it's visually appealing and compelling to visitors and it is following correct SEO practices.

Blog: An active blog can be beneficial to your 2020 marketing strategy in a number of ways. Having a blog on your brand's website can increase its chances of ranking higher in search engine results by 434%! It also can act as a forum to showcase your client testimonials and make your brand seem more human.

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