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Top 3 Social Media platforms for Real Estate Professionals


Real Estate Professionals often ask us what we feel are the best Social Media sites for them to be on. We give the same recommendations and explanations each time, because we truly believe the following are the most effective for the Real Estate Industry.

  1. Facebook – Facebook is always our first recommendation and for a lot of obvious reasons. Reason 1) it is the largest social media platform out there. As of the fourth quarter of 2016, Facebook had 1.86 billion monthly active users. Reason 2) the demographic is huge, meaning you can target any generation you choose from Millennials to Baby Boomers. Reason 3) not as obvious, the Ads Manager enables to build an extremely specific target audience when paying for advertisements.
  2. Instagram – Surprised? Most Realtors are when we say this is our second recommendation. It’s all about pictures and hash tags. We know Realtors have a ton of opportunities to take pictures. You get to see a ton of houses, get to visit some great places, and possibly get to stop at some mentalhealthdrugs.com popular landmarks. Hash tags are the really important part. It’s what categorizes all of your posts. Search #SiestaKey on Instagram and there are 248,201 posts associated with it. Always use multiple (not too many) hash tags on your posts and better yet, create your own! Go ahead and search #teamIAS.
  3. LinkedIn – Most professionals have profiles on LinkedIn these days. Do you? LinkedIn focuses on making professional connections, sending messages and having an online resume if you will. A great tool to utilize on this platform is the search feature. You can search specifically by job title, which is always useful if you are trying to connect with a targeted group, high-net-worth professionals for instance, or maybe even make connections with a specific industry, such as Travel Agents.

We hope you learned something valuable from this blog. If you have any questions, please don’t hesitate to reach out to us. We are always ready to help you expand your knowledge and network on Social Media.


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