It’s essential to revisit your marketing strategy at least quarterly to ensure that you’re getting the most out of your efforts. While having a plan at the beginning
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Finding Longevity and Success in Your Small Business
As a small business that has been around for 20 years, we know a little about longevity and success. What we have been able to achieve and how
How to Launch a Direct Mail Marketing Campaign
Did you know that direct mail has one of the best Returns on Investment of all marketing channels? According to the Association of National Advertisers, direct mail has
IAS is Among the Best Marketing Agencies in Sarasota
Did someone say best local marketing agency?! You heard that right – IAS Marketing Services won the silver award for Best Local Marketing Agency by SRQ Magazine! For
Are you Utilizing Your Google Business Profile to its Full Potential?
Your Google Business Profile (previously known as Google My Business) is more important now than ever before; it is essential for any company’s online presence. Think about it…
Integrating QR Codes into Your Marketing Strategy
In a world where digital media is flourishing, people are using their devices now more than ever before! Providing smartphone users with instant information is the reason why
5 Reasons Why You Need a Quality Website
The days of phonebooks are behind us. Today, if you need a product or service, you just pull out your phone to Google it, right? That’s why it
Instagram Stories in Your Marketing Strategy
Instagram Stories are quickly becoming one of the best channels to build brand awareness, build strong relationships, increase your consumer engagement, and bring light to your company and
5 Reasons Why Branding is Essential
Branding…we’ve all heard of it, but what is it exactly? You’ve got a logo and some signature colors, so you’re branding is done, right? WRONG! Branding goes so
Direct Mail Marketing: 4 Reasons Why it Still Works
Have you ever considered running a direct mail marketing campaign? Nowadays, it doesn’t even cross most people’s minds. Why use this dinosaur marketing method when digital marketing is