How to Launch a Direct Mail Marketing Campaign

Did you know that direct mail has one of the best Returns on Investment of all marketing channels? According to the Association of National Advertisers, direct mail has

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IAS is Among the Best Marketing Agencies in Sarasota

Did someone say best local marketing agency?! You heard that right – IAS Marketing Services won the silver award for Best Local Marketing Agency by SRQ Magazine! For

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Direct Mail Marketing: 4 Reasons Why it Still Works

Have you ever considered running a direct mail marketing campaign? Nowadays, it doesn’t even cross most people’s minds. Why use this dinosaur marketing method when digital marketing is

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5 Fall Marketing Tips

Now that the "back to school" has come and gone, it's time to reconsider your marketing plan for the upcoming season and its holidays. Ready to make the

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Top Local Marketing Tips

Local businesses face different challenges than larger, national ones when it comes to marketing themselves. Maximize your local visibility by utilizing these five marketing tips for small businesses.

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DOs and DON’Ts of Direct Mail

Direct mail marketing to potential customers can be incredibly effective and lucrative if done properly. Here are several tips to make sure you get the biggest ROI from

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Digital vs Print Marketing- Which is Best?

In an increasingly digital world, many brands are utilizing digital marketing strategies as the primary way to connect with audiences. The reality is that traditional marketing tactics are

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Importance of Personalization in Marketing

Are you wondering what has the potential to make your print marketing more effective? Personalization is the key to keeping customers talking about your business (no matter the

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5 Ways to Better Your Real Estate Postcard Marketing

Studies show that 56% of customers find print marketing to be the most trustworthy medium. As a result, delivering direct mail to your target audience is an effective

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5 Tips to Make Your Direct Mail Campaign More Effective

With all the digital marketing that is going on, many forget the potential ROI a well-done direct mail campaign can bring. Because many are getting bombarded with digital

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